Stereotyping the Rider Isn’t Going to Get the Job Done

They say you can’t judge a book by its cover, and by the same token, you certainly can’t judge a biker by his ride. And since our primary goal here at J&P Cycles is to help ALL our customers, that ability to define what people want and need is a real challenge. It requires a unique skill set.
Fortunately, we’re staffed with experts in everything motorcycle and, considering the mix of customers that rely on us for service and advice, we do a damned good job. And part of the reason for that is we try to avoid stereotyping our customers based on the bikes they ride — not an … Continue Reading

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Tags: Editorial/Commentary Articles, J&P Cycles, Motorcycle Owners, Motorcycle Riding, Motorcycle Stereotypes -

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